Having lived through the entire design-development-merchandising-production process first hand, it was easy to recognize that things could be done differently. In 1996, we were one of the first ones to produce fleece out of recycled plastic bottles. Soon after, we discovered hemp, bamboo and other environmentally friendly means to produce our technically enhanced garments. It was unheard of back then as our world was made up of synthetic fabrics. I tried to look at it from the customer and rider perspective as well. The problem was that the final product looked just like all the other products. Without the hangtag or massive education on what it took to make this eco-friendly jacket, you couldn’t see the difference. In addition, why the hell do you have to go through a longer and toxic process of making a plastic bottle into polyester that doesn’t look any different?! Maybe it’s just me, but I believe that the true meaning of being eco and socially responsible is to minimize the entire process. There’s over 25 million tons of textile related waste produced each year in the States alone, so why not use existing scrap fabrics and leftover trims that would otherwise be thrown away? The RECLAIM project was born from the ideas of 1996 and is on a mission to change the way you think (and look) at technical winter apparel.
Oh I almost forgot, we’re looking for up and coming designers to be part of our RECLAIM design contest which will be held in Denver, Colorado January 26th-29th and Munich, Germany January 28th-February 1st. This is NOT a draw on paper type of gig. You have to know how to CUT and SEW. If you’re good enough, we’ll fly you out, and take care of your lodging, while you compete against a few others who think they’re better designers than you are. Enter HERE
Its about Good People-Great Ideas-Product Excellence. In my mind that’s the foundation for a great collaboration. 686 is built upon the long term knowledge in technical apparel and products that keep you warm and dry. Snowboarding is our roots, but we have a lot of inspirations well outside what happens in the mountains. Since my knees are whacked, my track bike has replaced my skateboard and when the good folks at Cadence wanted to produce a legit waterproof/breathable cycling kit for the streets, I was down 100% to help out.
All of the above is available HERE. Jacket, for a limited time only.
If you really want to see how it came together, check out the VIDEO HERE
I’ve said that great design always follows a great concept. The two have to be married together from start to finish in order to achieve synergistic results. When Korean based Yongsan Dream Hub recently presented their latest work-live projects, they received a little more than they planned. Dutch design firm, MVRDV conjured up set of “twin towers” which were intertwined with each other via a “pixelated cloud.” I don’t think anyone wants to be reminded what happened on September 11, 2001. Back to the drawing boards…
Young Entrepreneur publication, Brass magazine recently featured 686 faction member, Elliott Neese on the cover of their latest issue. Elliott is the youngest captain in the Bering Sea Crab fleet and star of Discovery Channels Deadliest Catch. Neese has definitely earned his way to the top and deserves everything coming his way and then some. You can check out some behind the scenes shots here. Congrats E
If you’ve ever ridden in foul weather winter conditions, you know how important it is to have a face mask that won’t fall down, freeze up or look crappy. I think the boys at Airhole have figured out how to do it right.
Since Max Jenke and company sent some goodies my way-My kit is now complete. Big ups fellas.
Annually for the past 19 years , we’ve www.686.com hosted our annual Black & White Holiday Gig. And each year it’s a different experience. Its more than a get together for our 686 fam, it’s a great time to say THANK YOU for everyone that has supported us over the past 19 years. From riders, agents, distributors, suppliers, employees, shops, friends, fam, and more importantly, we raised some coin for our Philanthropic arm, the Match One Foundation, so stay tuned for more info on our next venture.
Funny man Pat Parnell and Fuel’s Camille getting scared of something
This past week, we had our annual global winter sales meeting. It’s
basically where we bring all our worldwide 686 agents and distributors together in preparation for the next winter season. No, it’s not for the 2011-12
season, it’s for the 2012-13 winter season. I know, it’s barely
winter now, but we’re meeting for all the incredible things coming
out a year from now. What’s even crazier is that we started to design
the 2012-13 collection well over a year ago. I’ll try not to bore you
with the details, not to mention I can’t show you everything, but it
was a good ole time. The view from the back
Each year we do something stupid and fun to break down the long days
of selling and marketing our team the new line. This year, we had all
the 686 family customize bright Acid Green T’s for someone else. Check
out what Patrick from Sweden is conjuring up for some unlucky dude
Speaking of New Balance, we just released our new collection of the ongoing NB686 boot collection. Check out below and get yours HERE http://686.com/store/categories/Men%27s/Boots-%E2%80%93-Shoes/
The 580 FOCUS
The all-new 580 SPEEDLACE