True craftsmanship begins with getting your hands dirty. My homie, Roland isn’t afraid of doing just that. In fact, he’s been doing it for a minute, growing empire Roland Sands Design (RSD)

Roland specializes in custom bikes, parts and also apparel. RSD is only 7 years young, but his scope of work spans much longer. I rolled by RSD HQ’s recently to say what’s up. At the front, his retail shop is filled with good stuff



Towards the back is where the magic happens


You like – -I like

Yes he does

Roland’s office-home away from home


The man, the myth, the Roland (on the right) with Bondo from Spin-Imaging (on the left)

Roland was showing me his new iphone app he just developed

Roland’s a busy man. If you wanna custom bike, then you have to wait in line, unless he likes you or you’re the Prince of Qatar. No really, this one is really for the Prince …

Everything is done the ole fashion way, by hand, including custom painting and pin striping like this one

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