Guess where I just landed?

I’ll give you a hint. This is parked in the front of the building

Exactly

I took a day trip to see my friend who runs the apparel division at Specialized

No other bicycle company in the world is like Specialized. You don’t even have to ride a bike to appreciate what they’ve done over the past four decades on the premium end of cycling and mountain biking. It all started in 1974 with this little bus that could. Founder and CEO, Mike Sinyard sold this exact bus for $1,500 (and later bought it back) to help pay for a bike tour in Europe. From there he imported Cinelli stems to sell in the states. The rest is history

My favorite

Throwbacks of throwbacks

Ole School

Specialized for Palmer

The granddaddy, S-Works

If you own a water bottle, chances are that Specialized made it

Yes, there is such thing as someone doing it better than the swoosh

Here, here

The parking lot here is packed with heads that live it

Crowded house

The sales team wanted to emulate a real retail environment so they just built one inside the warehouse

The creative director of Specialized is Robert Egger. Besides Mike, Robert is the mad scientist around here. Wanna see why? Guess who this is an ode to

Ye haw

Vrrrrrrrrroooom

Tailgate what?

Danger

Big ups to Pete and the Specialized team