You know you're somewhere else when this is looking at you. Konichiwa Tokyo
A few minutes later…
My Japanese compadres tell me that it's good luck to take the eye ball by the horns
I’m here for a few days to check out the snow show for 686
Our Japan crew gets biz done
They have it under control enough so I can check what's happening elsewhere. Dropping!
Star Wars x Santa Cruz
Team Matix Gaijin!
Never say what?
I’m getting mine
Nothing like Crepes in Santa Monica, Japan
Thank you to our Japanese team for 21 years of incredible memories
I’m a road dog for the next week, making my way to Asia for several meetings. First stop is Honolulu, Hawaii to say hello to my friends at the annual artist gathering, POW WOW
Check the A L O H A L O V E
Dabs + Myla
Pop Up-get it now
Sell, Sell, Sell
Mad love to Jasper, Amy, Kamea and the entire POW WOW OHANA
Part of being in the rag business is that you don’t control the weather but you do control seasonal collections and when retailers want product. Although it seems like Winter’s finally arrived in Cali and still going strong in the East, on a global scale, Spring 2014 is here.
MATIX presents Spring 2014, a visit to the Salton Sea. What was once a vacation destination for those living in the LA area and beyond, now has a horrid stench and heat that cannot be taken for too long. The beaches are lined with thousands of dead fish, buildings have been long forgotten, and the contents picked through by hundreds of curious visitors. As the buildings emptied and started to deteriorate, the dream started to die; the towns surrounding the Salton Sea disappeared almost overnight. What is left is a skeleton of a paradise once had. Speaking of which couldn’t be a better place for the Matix crew to get together and explore this forgotten oasis. Welcome to the Salton Sea, welcome to Spring 14
Check out some looks from the collection out NOW
The “Salton Sea” Shipwreck Tank
The MJ Gripper Graphite
The Gripper Cargo
The JJ Boardy 22”
The Atomic Hawaiian
Have you seen the latest edit from Snowboarder Mag? A cool short look into some of the shred worlds next generation like 686 honcho, Cam Pierce (fresh in the new Bedwin Hoody and Infinity bottom) and my friend, Steve Klassen and his Wave Rave empire in Mammoth Lakes, Cali. Steve started the legendary shop in 1989 after he graduated USC. I met Steve in 1992 at USC and started 686 in my dorm room. Wave Rave was my first store (I sold to and got paid!) and stoked that Steve and Wave Rave is alive and strong after all these years.
I’ve been involved in the skateboard industry for almost 30 years and I can’t think of any other independent or skater owned media site that has been such a huge influence on skateboarding such as the BERRICS (steve BERRA + ERIC koston = BERRICS). Last week, I mashed that Matix was the presenting sponsor of the 2UP Manual contest at the Berrics. I personally couldn’t be more stoked to be a part of this and even more psyched that legends and Matix team members + manny master, Daewon Song and Marc Johnson are also involved. Check their part HERE
Vote for MJ
Vote for Dae