Having lived through the entire design-development-merchandising-production process first hand, it was easy to recognize that things could be done differently. In 1996, we were one of the first ones to produce fleece out of recycled plastic bottles. Soon after, we discovered hemp, bamboo and other environmentally friendly means to produce our technically enhanced garments. It was unheard of back then as our world was made up of synthetic fabrics. I tried to look at it from the customer and rider perspective as well. The problem was that the final product looked just like all the other products. Without the hangtag or massive education on what it took to make this eco-friendly jacket, you couldn’t see the difference. In addition, why the hell do you have to go through a longer and toxic process of making a plastic bottle into polyester that doesn’t look any different?! Maybe it’s just me, but I believe that the true meaning of being eco and socially responsible is to minimize the entire process. There’s over 25 million tons of textile related waste produced each year in the States alone, so why not use existing scrap fabrics and leftover trims that would otherwise be thrown away? The RECLAIM project was born from the ideas of 1996 and is on a mission to change the way you think (and look) at technical winter apparel.
Oh I almost forgot, we’re looking for up and coming designers to be part of our RECLAIM design contest which will be held in Denver, Colorado January 26th-29th and Munich, Germany January 28th-February 1st. This is NOT a draw on paper type of gig. You have to know how to CUT and SEW. If you're good enough, we’ll fly you out, and take care of your lodging, while you compete against a few others who think they're better designers than you are. Enter HERE
Its about Good People-Great Ideas-Product Excellence. In my mind that’s the foundation for a great collaboration. 686 is built upon the long term knowledge in technical apparel and products that keep you warm and dry. Snowboarding is our roots, but we have a lot of inspirations well outside what happens in the mountains. Since my knees are whacked, my track bike has replaced my skateboard and when the good folks at Cadence wanted to produce a legit waterproof/breathable cycling kit for the streets, I was down 100% to help out.
All of the above is available HERE. Jacket, for a limited time only.
If you really want to see how it came together, check out the VIDEO HERE
I’ve said that great design always follows a great concept. The two have to be married together from start to finish in order to achieve synergistic results. When Korean based Yongsan Dream Hub recently presented their latest work-live projects, they received a little more than they planned. Dutch design firm, MVRDV conjured up set of “twin towers” which were intertwined with each other via a “pixelated cloud.” I don’t think anyone wants to be reminded what happened on September 11, 2001. Back to the drawing boards…
Young Entrepreneur publication, Brass magazine recently featured 686 faction member, Elliott Neese on the cover of their latest issue. Elliott is the youngest captain in the Bering Sea Crab fleet and star of Discovery Channels Deadliest Catch. Neese has definitely earned his way to the top and deserves everything coming his way and then some. You can check out some behind the scenes shots here. Congrats E