“kaizen”

Improvement is a gradual and methodical process.
Technical Innovation
- 01

Always Innovative

Our technical and performance apparel knowledge was born out of thirty years of engineering products for volatile, high-elevation conditions. The inspired design from our outerwear products is in the DNA of everything we create.

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Sustainability
- 02

Act Sustainably

Our goal is to consistently deliver always innovative and circularly sustainable products and human experiences. It is not an end-goal, but a way of being. We are now B Corp certified; we are committed to using our business as a force for good and contributing positively to the world we live and play in.

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Community
- 03

Culture Over Contests

We are a diverse community of artists and athletes. Being outside is where we find inspiration and sharing that passion with everyone is the legacy we aim to leave behind.

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10000FT
NEXT
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Progress Driven by Data
Our Sustainability Approach
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CAREFULLY TESTED IN NATURE
Our Technology